Sometimes by pushing ourselves to the fringes, it gives us the chance to find out who we are, what we stand for and what makes us, well….us.

Fringe Minority is a street label with positivity at its core. Our mission is to celebrate what makes us all different and unique. We want to inspire women, men and kids to be their true selves every single day.

Designed and made on Victoria’s Surf Coast, Fringe Minority is here to deliver high quality clothing, shoes and accessories with a uniquely Australian coastal vibe. We're a lifestyle brand that inspires individuals to be brave, be curious, be different and most importantly, to block out the noise and just be you.

There is only one you, welcome to the Fringe Minority community.