We are two single dads based in Torquay Victoria who wanted to create a brand that was fundamentally positive, that also addressed some current trends across the world. We wanted a brand with real depth and meaning and not just another label. We also sought to highlight everyone’s primary identities that make us unique and bring back some of our old school values that we may have lost over the last few years. Our look and feel is designed to represent this old and new way of thinking.

We both absolutely love retail and have worked in large retailers for several years. We became great friends while working together and decided to partner up to release this brand. It is incredibly liberating putting our skills into something for ourselves and our kids, rather than for someone else. Most of our time is spent hanging out with our families, surfing, and enjoying all the natural beauty on the Great Ocean Road.

We are both enormously passionate about this brand, that will hopefully make a positive change in the world. We are all about our kids and being a force for good, as well as creating something unique we can be proud of, that you really love.

We genuinely stand for you doing you and looking great doing it!